O’KEY Group opens new DA! discounters

O’KEY Group opens new DA! discounters

O`KEY Group S.A., announces new openings of discounters under the DA! brand, bringing the number stores opened over the past two months in Moscow, Tver, Lyubertsy and Ramenskoye to five

At the end of October, a new discounter DA! opened in Tver at 44 Pasha Savelyevoy Street. In November, new stores also opened in Lyubertsy at 1 Mitrofanova Street and in Moscow at 13A Kuntsevskaya Street. In the last days of the month, two discounters under the DA! brand opened their doors to the public: in Tver at 52 Mozhayskogo Street and in Ramenskoye at 1 Northern Highway.

Period Record date Amount of dividend per
GDR, (US$ cents, gross)
Amount of accrued
dividend (US$, gross)
Interim dividends 2011 12 Sep 2011 9.9481 26,767,750.60
Interim dividends 2012 23 Feb 2012 10.254 27,590,847.96
Interim dividends 2013 15 Feb 2013 18.953 50,997,595.22
Interim dividends 2014 18 Feb 2014 22.670 60,999,075.80
Interim dividends 2014 17 Oct 2014 7.433 20,000,270.42
Interim dividends 2015 11 Sep 2015 8.920 24,001,400.80
Interim dividends 2016 08 Jul 2016 8.548 23,000,445.52
Interim dividends 2017 20 Jan 2017 9.167 24,666,013.58
Interim dividends 2018 25 Jan 2018 12.367 33,276,381.58

As a result of active expansion within two months the number of discounters under the DA! brand increased to 76:

  • Sample list
    • Content placement in a row
    • Supporting visuals are aligned for easy scanning
  • Primary text is aligned for easy scanning
«The accelerated pace of new openings of discounters under the DA! brand in the second half of 2018 is in line with previously announced growth strategy of the O`KEY Group. The growing popularity of the unique value proposition of such stores continues to yield solid like-for-like traffic growth. In the third quarter, we continued to enhance our assortment matrix by introducing 50 new private label SKUs. As of the end of the last quarter, the share of private label products in the total SKUs stood at 42%. We will continue to develop discounters under the DA! brand, choosing convenient locations for our customers and expanding our presence in Moscow and other cities.»
Armin Burger
Chief Executive Officer of O`KEY Group

The development of discounters under the DA! brand is one of the main priorities of the O`KEY Group. Since the launch of the first discounter in 2015, this format has shown steady improvement in financial performance. In the first nine months of 2018, the net retail revenue generated by DA! grew by 33.2% YoY to RUB 9,605 mln. Like-for-like (LFL) net retail revenue generated by DA! increased by 13.3% YoY, driven by steady growth in LFL traffic and LFL average ticket.

  1. Sample list
  2. Content placement in a row
  3. Supporting visuals are aligned for easy scanning
  4. Primary text is aligned for easy scanning

The Company plans to accelerate the pace of development of this format and open about 170 discounters by the end of 2020.